Interview: Poco’s Himanshu Tandon on the corporate’s plans of tapping into India’s 5G calls for
Poco is one in every of India’s fastest-growing smartphone manufacturers, with an fascinating line-up of merchandise to its title. Over the last 12 months or so, Poco has been on an upswing, launching highly effective mid-range units which were nice not only for gaming and resource-intensive duties, however have additionally impressed as choices that cater to the plenty in search of well-rounded telephones to observe films and browse the web on.
Going ahead, the corporate is prone to double down on this strategy and likewise faucet into the rising demand for 5G telephones. We lately sat down with Himanshu Tandon, Nation Head for Poco India, to know the corporate’s plans for the Indian marketplace for the remainder of the 12 months. This is what he needed to share.
Q. What are your ideas on 5G in India and the model’s imaginative and prescient of bringing 5G units into the nation?
A. India is gearing up for 5G and its introduction will herald a technological revolution which can create wider and newer avenues for manufacturers, thereby pushing them to discover progressive options to boost their providers and merchandise. We at POCO, are centered on understanding the necessity hole and bringing extra 5G-powered units that would really redefine customers’ expertise by providing the most effective value-for-money merchandise and reaching the nation’s hinterlands. We now have seen many 5G smartphone launches however on the cusp of 5G, we additionally noticed compromises made when it comes to different specs. However for us, 5G and highly effective specs weigh equally, and thus, if you happen to take a look at our lately launched 5G units, we’ve ensured to ship a robust, environment friendly and no-compromise smartphone expertise. We imagine in constructing a tool that gives worth for cash and with our imaginative and prescient of innovation and affordability, POCO will deliver power-packed 5G units in future as nicely.
Q. What are the milestones achieved by the model in H1 2022?
A. At POCO, we’ve had an thrilling 12 months to this point with launches throughout worth segments, proper from price range to flagship merchandise, we’ve ensured incorporating shoppers’ suggestions in our decision-making and the general technique. All of the merchandise launched in 2022 have had resounding success out there and our shoppers’ overwhelming response is a sworn statement of the identical.
POCO grew to become the No.1 promoting model throughout the Flipkart Huge Saving Days in July with POCO M4 Professional AMOLED being the very best promoting mannequin within the 10-15K price range section. Persevering with the momentum, POCO grew to become the highest-selling model on Flipkart throughout the Independence Day Sale occasion and POCO F4 5G was the fastest-selling android premium smartphone in its section.
We additionally forayed into the offline area, with the launch of our first-ever unique Branded Gross sales and Service Centre in Kolkata following a novel idea of ‘Pink Service Centre’ run by all girls (together with the backend engineers). By means of this, together with the restore providers and session, shoppers will be capable of get hands-on expertise on all POCO units. Additionally, your complete POCO portfolio is accessible on the centre from X, F, M and C sequence. Being on the forefront of driving expertise improvements, we’re centered on bringing best-in-class services and products and the response is the testimony that we’ve taken steps in the precise course and have constructed a robust basis.
Q. What’s POCO’s roadmap for the second half of 2022?
A. Abiding with our present strategy and going ahead as nicely, India will stay a precedence market and shoppers will witness a whole lot of synergies and integration with the worldwide launches, upgrades and new options being rolled out on a tool, amongst different issues. We’re additionally gearing up for the most important festive season and looking out ahead to one more profitable Diwali, this 12 months.
At POCO, we’ve all the time believed within the energy of ‘All the pieces you want and nothing you do not whereas sustaining a lean product portfolio. And we are going to proceed to keep up our product lineup throughout our obtainable F, X, M, and C sequence and assist shoppers make acutely aware buy choices, and proceed bringing innovation and the MAD think about every system. We now have an thrilling M sequence smartphone – POCO M5 coming in September geared up with the section’s highly effective MediaTek Helio G99 processor.
Standing true to our dedication to enhancing our after-sales service, we goal to develop our offline presence throughout India and are evaluating the cities for launching extra POCO branded offline gross sales and repair centres. We’re additionally engaged on strengthening the POCO group and guaranteeing extra frequent engagements with our shoppers and POCO fam, giving us a chance to take their suggestions immediately. Not solely this, however with the group, we are going to preserve updating our group members on the newest developments and initiatives by the model.